Aldi Gunawan

ABOUT ME

Aspiring Marketing Specialist

Hi, I’m Aldi Gunawan! My interest in marketing started in 2019 when I founded Volca.co, this hands-on experience shaped my understanding of marketing and taught me the value of creativity and connection in building a brand.

On this website, I’ll be sharing my thoughts and insights on marketing, leadership, the mistakes I’ve made, and the lessons they’ve taught me. Occasionally, I’ll also dive into topics that I find inspiring or intriguing. I hope these stories and ideas can spark something valuable for you, too!

MY EXPERTISE

Specialized In

Digital Marketing

Meta Certified Digital Marketing Associate

Business Communication

Certified Business Communication Specialization from University of Colorado Boulder

Graphic Design & Video Editing

Adobe Photoshop, Davinci Resolve

EXPERIENCE

I’ve been collaborated across diverse teams in multiple organizations

2019-2021

Founder (Volca.co)​

· Produce eye-catching visuals, including photos, videos, and reels tailored for platforms like Instagram, and Shopee.
· Use persuasive copywriting techniques, like clear Call-to-Actions, to drive engagement and sales
· Run targeted ads on local brand enthusiast communities
· Design shoes that align with current streetwear trends and meet target market needs

Apr 2019

Sales (Maphac x Jonas Photo​)

· Clearly explain available photo packages, including pricing, add-ons, and special discounts for group bookings
· Highlight key selling points such as proximity to the graduation venue, professional-grade studio photos, and exclusive packages tailored for the event

2017-2018​

Multimedia Specialist (Sensasi Art Media)

· Work closely with the marketing team to ensure designs align with branding
· Maintain a detailed catalog with descriptions and tags for each file
· Capture high-quality photos and videos of theatrical performances, and behind-the-scenes moments

2015-2016

Student Council President (Labschool UPI SHS)

· Serve as the primary leader and representative of the student council
· Lead the planning and execution of school events, such as cultural programs, and sports competitions

BLOG

Curated Knowledge to Ignite Your Potential

MARKETING 1.0: STILL RELEVANT?

Coming soon

Understanding Marketing 2.0: What’s Changing and Why?

Coming soon

MY VALUES

Specialized In

1990

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1992

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1997

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2000

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2005

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2012

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Upcoming Show

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06 / 14

2021

CONTACT ME

aldi.gunawan@binus.ac.id

Follow me:

CONTACT ME

aldi.gunawan@binus.ac.id